77 Diamonds presents new Mayfair collection

77 Diamonds is one of Europe’s fastest growing jewellery businesses thanks to its luxurious stones and boundary-pushing affordability. Expanding their existing collections of frosted rings, bracelets, earrings and necklaces, the brand has introduced a new offering of diamond jewellery spun out in 18K gold and platinum

25 July 2022

By Joshua Hendren

Europe’s largest online diamond jeweller, 77 Diamonds, has just unveiled its latest offering, showcasing the beauty of lab-grown diamonds in their brightest form.

Combining classic appeal with new technology, the Mayfair collection includes a selection of eternity rings, tennis bracelets, and glittering necklaces – each piece delicately spun out in 18K white, rose or yellow gold and platinum.

Founded in 2005 by Vadim Weinig and Tobias Kormind, 77 Diamonds began with a vision to transform the diamond industry with greater affordability and power of choice. The brand’s first showroom opened in Mayfair in 2009, and the rest, as they say, is history. Today, 77 Diamonds operates boutiques across the globe in London, Manchester, Paris, Frankfurt, Zurich, Munich, Berlin and Stockholm.

Offering both synthetic and natural diamonds, 77 Diamonds brings a considered approach to jewellery design, elevating the precious gemstone with traditional techniques and transparency.

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