8 fabulous new launches from LVMH Watch Week

The annual round of watchmaking fairs has gotten underway with LVMH Watch Week, which opened in Miami. For 2024 we reveal our favourite new timepieces from the fair, including watches by Bulgari, Hublot, Tag Heuer and more

30 January 2024

By Kim Parker

Just as the merry-go-round of fashion weeks, haute couture shows and high jewellery presentations comes to a close, the watch industry gears up for its own fairs – and first out of the block is LVMH Watch Week.

Following last year’s edition in Singapore, the latest instalment of LVMH’s travelling timepiece extravaganza opened in Miami, presenting the latest innovations and novelties from the company’s major watchmaking Maisons.

Here, we round up our favourite new timepieces so far…

Tag Heuer Carrera Date Plasma Diamant D’Avant-Garde

Tag Heuer Carerra Date Plasma Diamant D'Avant Garde
Tag Heuer Carrera Date Plasma Diamant D’Avant Garde was revealed at LVMH Watch Week in Miami

Oof, just look at this little number, will you? Still obviously riding high Carrera sport watch celebrations from last year, Tag Heuer has introduced a new white diamond-studded version of its colourful Date Plasma 36mm watch, featuring almost 5 carats of lab-grown diamonds. With its own plasma technology, Tag Heuer is able to grow its own diamonds to any specific size or shape, with a totally uniform colour (see the pink diamond version that was unveiled at Watches & Wonders 2023). In this novel timepiece, one of many undoubtedly to follow, lab grown diamonds shimmer out from the dial, which also features a 1.4 carat yellow stone at its centre and a matching stone which has been intricately laser carved to create the crown.

Bulgari Bulgari

Bulgari Bulgari at LVMH Watch Week
Bulgari Bulgari

So good, they named it twice. Almost 50 years after its debut, the Roman house of Bulgari is reviving its iconic Gérald Genta-designed Bulgari Bulgari watch, which was first unveiled in 1975.

Inspired by quintessential Italian architecture and art (not to mention flair), the classic good looks of the Bulgari Bulgari have been crafted in yellow gold, with its name emblazoned around its bezel, rather than written on its dial. Two versions – one with a yellow gold case with a black dial, and another with a rose gold case and silver opaline dial – will be available in gender-neutral 26mm and 38mm sizes.

Bulgari Octo Finissimo Yellow Gold (and Tuscan Copper)

Bulgari Octo Finissimo Yellow Gold LVMH Watch Week
Bulgari Octo Finissimo Yellow Gold

Bulgari’s obsession with yellow gold continues with the amazing-looking Octo Finissimo Yellow Gold, which King Midas would have adored. Bulgari’s unique, groundbreaking design (it has set 8 industry records in as many years, including for the world’s thinnest watch), the graphic 40mm Octo Finissimo now takes on a more glamorous character, calling on the house’s origins as a fine jeweller with case, body and bracelet entirely crafted from 18k yellow gold, plus a deep blue sun-ray dial.

Bulgari Octo Finissimo Tuscan Copper
The Bulgari Octo Finissimo Tuscan Copper

Its newest 40mm steel sibling, the Octo Finissimo Tuscan Copper, with its soft brown, almost salmon-coloured dial (salmon dials aren’t going away anytime soon, you heard it here first), takes its chic chromatic cues from the 16th century art movement called Mannerism, a so-called ‘stylish style’ that valued vivid, almost metallic colour schemes.

Hublot MP-10 Tourbillon Weight Energy System

Hublot MP-10 Tourbillon Weight Energy System from LVMH Watch Week
The Hublot MP-10 Tourbillon Weight Energy System from LVMH Watch Week

When is a watch not a watch? When it’s Hublot’s bonkers-fantastic MP-10, which has no dial, hands or oscillating weight to speak of but will still give you an accurate time reading. Hublot’s unique Manufacture Pieces (MPs) always create a frisson of excitement and the new MP-10 is no exception. Billed as ‘the future of watchmaking’, the limited-edition piece has four constantly rotating displays: hours and minutes in the upper third of the dial; power reserve reading in the centre, and seconds in the lower third. This is also the mechanism (there’s no dial, remember?) so you’re basically looking at the inner workings of the watch at the same time. The whole watch is manually wound via the crown at the 12 o’clock position.

Zenith Chronomaster Original Triple Calendar

Zenith Chronomaster Original Triple Calendar from LVMH Watch Week
The Zenith Chronomaster Original Triple Calendar

Its makers say this timepiece has been 55 years in the making. We say it was worth the wait. The Chronomaster Original Triple Calendar takes Zenith’s groundbreaking ‘El Primero’ chronograph calibre – first launched in 1969 to host a triple calendar and moon phase functions at the same time – and gives it a modern, multi-functional makeover. Handsome to look at and easy to read, this 38mm watch gives you the time, date, day, month and moon-phase, all in a retro-styled package that either comes with a silvery white ‘panda’ opaline dial and black counters, or a slate-grey opaline dial with silvery-white counters.

Hublot Spirit of Big Bang Jewelry

Hublot Spirit of Big Bang Jewellery from LVMH Watch Week
The Hublot Spirit of Big Bang Jewelry at LVMH Watch Week

Hublot’s clearly having a great time, judging by the joyous Rainbow model of its Big Bang Jewelry collection. With both steel and ‘King Gold’ (the brand’s signature red gold alloy) iterations available, the piece is the first of the brand’s multi-coloured sapphire watches in its Spirit of Big Bang casing. Here, each is festooned with almost 500 kaleidoscopic gemstones, with the Full Pavé versions also boasting fully gem-set bezels, cases and dials.

Tag Heuer Carrera Chronograph Tourbillon

Tag Heuer Carrera Chronograph Tourbillon
The Tag Heuer Carrera Chronograph Tourbillon

Green watches are still going strong, and greatest of the new greens so far has got to be Tag Here’s sleek Carrera Chronograph Tourbillon – which, like it’s fellow Data ‘Glass Box’ version, comes with a fetching teal dial. This new high end, stainless steel sports timepiece also boasts a dial elevated with a tourbillon cage at the 6 o’clock position, part of the Tag Heuer Calibre TH20-09 movement which has bi-directional winding.

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