Storrow creates charms for your jewellery box

Storrow is the glittering new jewellery brand by luxury buyer Jennifer Koche that specialises in playful, nostalgic charms. From cherries, hearts and crescent moons to gem-encrusted flora and fauna, the summer-friendly label has it all

8 August 2022

By Joshua Hendren

Looking to add a touch of charm to your jewellery box? Look no further than Storrow, the playful new jewellery label that specialises in mix-and-match charms for all occasions.

Born out of a love for antique fairs and rare jewellery finds, Storrow was founded by Jennifer Koche in 2020 after more than a decade as a fine jewellery buyer for luxury retail giants such as Saks Fifth Avenue and Barneys.

Storrow Jewellery
Storrow charms

Dazzled by the beauty of her mother and grandmother’s heirloom jewellery, Koche decided to bring this sentimentality to modern, updated pieces. Thus, Storrow was born – offering charms, chains, rings and medallions with a whimsical, nostalgic feel.

Storrow Jewellery
Storrow charms

Storrow offers an array of charms that can be clipped and unclipped to create a customisable charm necklace. The charms come in a rainbow of enamel and stone colours, and each feature a detachable ball, allowing each charm to be swapped out for another on any of the label’s chains or beaded strands.

Highlights of the charms collection includes a 14k gold Sweet Cherry charm, complete with emerald and rhodochrosite embellishment, and the 14K gold Juliana charm – a heart-shaped opal surrounded by a lustrous cluster of milky pearls.

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