Anne Hathaway stars in new campaign for Bulgari and Save The Children

The Roman jeweller has marked 15 years of its partnership with the humanitarian organisation with the launch of a new custom-made necklace and campaign fronted by the likes of Anne Hathaway and Jon Kortajarena

3 January 2024

By Joshua Hendren

Bulgari and Save The Children are celebrating 15 years of their philanthropic partnership with the debut of a new custom-made necklace and a star-studded campaign.

Anne Hathaway for Bulgari’s #withmewithyou campaign (Photo: Fabrizio Ferri)

Lensed by Italian photographer Fabrizio Ferri, who has also shot previous Bulgari and Save The Children campaigns over the years, the new #withmewithyou campaign is fronted by Bulgari global brand ambassador Anne Hathaway, model Eva Herzigova, image architect Law Roach, model and actor Jon Kortajarena and orchestra conductor Beatrice Venezi.

Jon Kortajarena for Bulgari’s #withmewithyou campaign (Photo: Fabrizio Ferri)

To accompany the imagery, Bulgari is launching a custom-made pendant necklace, inspired by its best-selling B.zero1 Rock jewellery line. The new sterling silver necklace features a studded spiral pendant detailed with black ceramic. It retails for 800 euros, of which 95 euros will be donated to Save The Children.

Bulgari and Save The Children’s new pendant necklace (Photo: Antonio Barella)

“Walking alongside Save the Children for 15 years has been a great honor for Bulgari,” said the brand’s chief executive officer Jean-Christophe Babin. “Together we were pioneers in creating a partnership, carrying out long-term projects over the years and giving concrete support to millions of children. We celebrate this important anniversary with the aim of not stopping, but continuing with the same strength and common passion in giving opportunities and light on the path of many other children.”

Beatrice Venezi for Bulgari’s #withmewithyou campaign (Photo: Fabrizio Ferri)

Throughout the years, Bulgari has raised over $105 million for Save The Children through the sales of their custom-made jewellery collection, specially created for the philanthropic partnership.

Bulgari and Save The Children’s new pendant necklace (Photo: Antonio Barella)

“Save the Children and Bulgari have spent the last 15 years working together to make the world a better place for children,” said Claudio Tesauro, chair of Save The Children Italy. “This key milestone marks both the end of a fantastic path traveled together, but also an exciting new beginning. I am thrilled that Bulgari has chosen to celebrate this continued partnership with Save the Children with a new unique piece of jewellery: a symbol of the change this collaboration has brought about in the lives of millions of children around the world. Each child has a unique story of resilience and strength that deserves to be told, and we are delighted that Bulgari continues to support us in this endeavor.”

The new Bulgari and Save The Children pendant necklace is available for pre-sale on and worldwide in selected Bulgari stores starting from 15th January.

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