Beyoncé fronts Tiffany & Co.’s newest campaign

By Kim Parker

Beyoncé has released new images of herself starring in Tiffany & Co‘s latest ‘Lose Yourself in Love’ campaign and it’s safe to say, the results are pretty Flawless.

The ‘Break My Soul’ singer can be seen wearing a selection of pieces from different Tiffany collections, including Tiffany T, Tiffany Knot, and its latest gender-neutral line, Tiffany Lock. Jewels by two of Tiffany’s most iconic designers, Jean Schlumberger and Elsa Peretti also feature, as does a custom Tiffany HardWear necklace, created especially for her to wear in the campaign. The chunky gold collar, which will be released in a limited run to celebrate the campaign, apparently took over 40 hours to assemble, and boasts 18k links that are three times the size of existing HardWear necklaces.

The photoshoot, which was lensed by the photographer and director, Mason Poole (a long-time collaborator, who also photographed Beyoncé and Jay-Z for Tiffany’s About Love campaign in 2021), took place at Hangar Studios in Los Angeles. A film which is centred around Beyoncé latest song, Summer Renaissance, has also been released and was inspired by the disco-fabulous Studio 54-era of New York.

“I am honoured to continue the partnership with Tiffany & Co., and to explore even deeper how beautiful our connections are, when we truly celebrate the relationship and importance of love that we have for ourselves as individuals,” the singer said, of her ongoing collaboration with the brand. Just goes to show that when it comes to celebrities with unrivalled star power, Beyoncé certainly is Irreplaceable.

Watch the video here:

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