Breitling partners with Victoria Beckham on limited-edition watch collection

The celebrated fashion designer and Spice Girl has reworked Breitling's emblematic Chronomat model with the new Chronomat Automatic 36 Victoria Beckham collection

By Joshua Hendren

Posh Spice turned luxury fashion designer Victoria Beckham has joined forces with Swiss watchmaker Breitling on a new limited-edition collection of Chronomat timepieces.

Unveiled with a stunning campaign by Italian fashion photographer Mario Sorrenti, who has previously lensed supermodel Imaan Hammam for Beckham’s collaboration with Reebok, the new Chronomat Automatic 36 Victoria Beckham collection introduces three new references in soft, contemporary colours (peppermint, midnight-blue, dove-grey, and sand) inspired by Beckham’s spring/summer 2024 runway show.

The new Breitling x Victoria Beckham campaign
Brietling’s limited-edition Chronomat 36 Victoria Beckham

Honouring the forty-year-old heritage of the Chronomat, the Victoria Beckham collection retains classic features like the metal rouleaux bracelet and raised rider tabs at the 15-minute mark, while broadening its horizons with the introduction of two new cases in stainless steel or yellow gold – a metal revived by the watchmaker for use on this line.

Victoria Beckham wears the new Breitling x Victoria Beckham Chronomat 36mm collection

Beating at the heart of the new Chronomat Automatic 36 Victoria Beckham is Breitling’s Calibre 10, which provides a hefty 42-hour power reserve. Meanwhile, subtle elements, like a VB logo and inscription on the bracelet, rework the aesthetic codes of the Chronomat and challenge the notions of what a tool watch can be.

The new Breitling x Victoria Beckham campaign

Speaking on this latest launch, Breitling’s CEO, Georges Kern commented: “The Chronomat is already a versatile watch with a classic form. With Victoria Beckham’s signature style, this collection is a modern, radiant expression of that timepiece.”

In a press release issued by the brand, Beckham echoed this sentiment: “It has been wonderful watching Breitling’s craftsmanship and innovation come together with my ideas to create something so elegant and fresh.”

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