Jewellery

Bulgari launches BAFTA partnership 

Bulgari has announced a unique partnership with BAFTA. The Roman jeweller has a history of associating themselves with a vast array of film stars including modern icons Priyanka Chopra and Zendaya

Bulgari, the Roman jeweller has long enjoyed a relationship with film and cinema. Yesterday to mark their love of cinema and the arts the house launched a landmark partnership with the global arts charity BAFTA

The jeweller was founded in Rome in 1884 as a jewellery shop when the Greek silversmith Sotirio Bulgari moved to the city from his native Greece. The house quickly gained a reputation as purveyors of coloured gems, a reputation they continue to enjoy today. In recent years the company has diversified. In addition to jewellery they are luxury watchmakers, perfumiers and purveyors of a multitude of luxury goods.

Their love affair with film has spanned the generations. Jewellery from the house recently featured prominently in the movie House of Gucci, starring Lady Gaga. And over the years Bulgari jewellery has also made an appearance in more than forty different movies. Additionally Bulgari has associated themselves with a vast array of movie stars from the golden age of cinema to contemporary stars.These include screen sirens Ingrid Bergman, Elizabeth Taylor and Gina Lollobrigida through to modern icons Priyanka Chopra and Zendaya.

Priyanka Chopra Jonas

Commenting on this exciting partnership CEO of Bulgari Jean-Christophe Babin said, “Bulgari has a great legacy with the silver screen; our magnificent creations have long sparkled on cinema’s leading ladies including Elizabeth Taylor, who as fate would have it, wore Bulgari to the BAFTA Film Awards in 1967.”

In celebration of this unique partnership Bulgari are launching eight new high jewellery pieces that will be showcased on the red carpet by an array of stars at the awards on the 13th March.

Read our story on Zendaya wearing Bulgari at the Spiderman premiere

Read about Bulgari in the House of Gucci

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