Chanel goes electro with new watch collection

An homage to the 1990s culture

“I conceived this capsule collection,” meaning the Chanel Electro, explains Arnaud Chastaingt, director of the watchmaking creation studio at Chanel, “like a performance program, inviting our classics, the J12, PREMIÈRE, CODE COCO and BOY·FRIEND, to perform side by side on this stage, drawing their inspiration from the codes of this world.”

The world in question is the Electro music scene. Chanel Electro, as this creative neon collection is titled, is an homage to the 1990s culture: where sensory experiences and a distinct set of aesthetic graphics underpinned its style.

Chanel Electro

Here, Chanel takes black, white and vivid colours to make compelling timepieces that update established designs. There’s the J12 Electro in black, a highly resistant ceramic and steel model with colour at the accents. With a high precision quartz movement, it is also limited to 1255 pieces.

Next is the Premiere Electro featuring a chain bracelet interwoven with multicoloured leather, which has a brilliant jewellery-accessory effect. It, too, is limited to just 555 pieces.

Code Coco Electro consists of a quilted pattern leather strap with black braiding and a princess-cut diamond features on a blackened steel design set. There are 255 pieces.

The Boy.Friend Eletro is a steel version of its Boy.Friend watch with 142 brilliant-cut diamonds. It comes embellished with a robot motif. Just 55 pieces are available.

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