Charlize Theron’s role at Dior is changing

A Dior fragrance ambassador for twenty years, Mad Max actress Charlize Theron has now switched up her role at Dior as she becomes the face of Dior jewellery

By Kim Parker

When she was signed as the face of Dior’s J’Adore fragrance back in 2004, Charlize Theron famously appeared in an ad campaign (still watchable on YouTube) where she stomps down a hallway declaring, “gold is cold, diamonds are dead, a limousine is just a car. Don’t pretend, feel what’s real,” as she strips off her golden gown and handfuls of statement sparklers. She’s been the face of J’Adore’s fragrances ever since.

Dior Charlize Theron
Charlize Theron has worked with Dior for two decades, originally signing on to be the face of its J’Adore fragrance campaign

Now, twenty years later, it seems gold and diamonds are definitely back on the table, as the Mad Max: Fury Road star has been named as the new face of Dior jewellery and skincare – including being an ambassador for Victoire de Castellane’s opulent new high jewellery creations.

She joins fellow actors such as The Crown’s Elizabeth Debicki, who signed up to be the face of Dior’s Rose Dior jewellery in 2021, and Wednesday‘s Jenna Ortega, who fronts Dior’s Rose des Vents jewellery and Gris Dior fragrance campaigns.

Meanwhile, Anya Taylor-Joy, who follows in Theron’s footsteps by embodying the character of Furiosa in her latest film, Furiosa: A Max Max Saga (a prequel to Theron’s 2015 action-adventure film) has been a Dior fashion and makeup ambassador since 2021.

Charlize Theron
Charlize Theron will now be an ambassador for Dior’s skincare and high jewellery campaigns, including for the exclusive creations by Victoire de Castellane

“It’s exciting to start this chapter in a longstanding partnership with Dior. Over the past twenty years, it’s been an honour to collaborate creatively with the house as the face of J’Adore. I’m proud of all we have been able to create together and to be joining Dior in celebrating the beauty of jewellery and skincare. I’m looking forward to what’s to come,” the actress said in a statement.

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