Celebrity

Chiara Ferragni is a fan of Spanish jewellery brand Alhaja

The mega influencer Chiara Ferragni is a fan of the accessible Spanish jewellery brand Alhaja. The brand is owned by friends and business partners María Borrero and Irene Rodrigo. Ferragni recently wore its coral cross design, which sells for 79 euros.

“How Chiara Ferragni wore our coral cross is a funny story,” explain the duo, who had both been working in fashion for more than 10 years before establishing Alhaja. “A common friend of Chiara and us was in Sevilla for the Dior fashion show and told María: ‘Why don’t you give one of your pieces to Chiara?’ María was really surprised, like: ‘OK, for sure everybody is trying to access her. But then she thought, ‘Why not?’ She went to her hotel, and she left her a package with a note in the reception. We thought she was receiving thousands of gifts and she would not have time to see our gift. But imagine when suddenly we saw her with the cross in a picture she posted. OMG!”

The duo couldn’t believe it. “She has been so kind!!! We are huge fans of Chiara because, really, she is an honest influencer that wears what she likes independent of her business. That is how influencers should be.”

Alhaja cross
Alhaja cross

The cross is one of a number of designs by Alhaja (see the others below), as well as cute trinket designs. María, who is from Sevilla, and Irene, who is from Zaragoza, mix their roots and tastes when it comes to creating pieces and the result is Alhaja.

“We were working together in a famous fashion Spanish brand as designer and buyer,” they explain. “We realised the great things we could make together and how great we are working together because we trusted each other in every decision and opinion. That is the most important thing when you associate with a partner. We are perfectionists; we believe in intuition, and we are both creative minds, but we work hard to make our ideas a sustainable business.”

Alhaja cross
Alhaja cross

They continue: “Our idea of Alhaja is a sustainable brand that shows to the rest of the world the representation of our Spanish culture, that during so many years has been a place of culture mix and influences from all the Mediterranean villages around.”

Alhaja cross
Alhaja cross

Pieces are accessible in price and span pendants and necklaces as well as earrings, rings, chains, pearls and ceramics.

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