Drake wears $2.6 million of Pharrell’s old jewellery in new music video

Drake flaunts several of Pharrell Williams’ iconic jewellery pieces, including his famed N.E.R.D. pendant chain and skateboard charms, in his new Jumbotron Sh!t Poppin video

By Joshua Hendren

To the delight of hip-hop fans everywhere, Drake has shared the hotly-anticipated music video for the track ‘Jumbotron Shit Poppin’, which reveals the Canadian rapper as the new owner of some of Pharrell’s jewellery collection.

Lifted from ‘Her Loss’, Drake’s 2022 collaborative album with 21 Savage, the music video is directed by Canadian filmmaker and photographer Tristan C-M, who previously served as director of photography on Drake’s video for ‘Sticky’.

Throughout the visual, Drizzy raps the song in various locations – from a Rolex store to the back of a limousine – glistening in jewels formerly owned by Pharrell Williams. The pieces were auctioned off as part of the first Joopiter auction in November 2022, including his famed N.E.R.D. pendant chain, Bape astronaut bust and skateboard charms.

Discover a full breakdown of Pharrell’s old pieces that Drake sported in the ‘Jumbotron Shit Poppin’ video below.

N.E.R.D. Pendant Chain

It doesn’t get more extravagantly embellished than this 2005 Jacob & Co. creation. Arguably one of Pharrell’s most iconic custom pieces, it’s obvious why this jaw-dropping piece sold for a whopping $2,184,000 at auction. The giant circular pendant is adorned with Baby Milo caricatures of Pharrell, Chad Hugo, and Shay Haley, suspended from a thick Gucci link chain studded with white, natural light pink, natural fancy yellow, and colour enhanced blue diamonds.

N.E.R.D. Pendant Chain (Image via Joopiter)

Skateboard Pendant Chain

This highly coveted Jacob & Co. skateboard pendant was first spotted around the neck of the OVO head honcho earlier this month, when he was photographed in St. Barth’s rocking the iconic custom piece alongside Norwegian influencer Sara Benedikte Nilsen. The piece features two 18K gold fingerboards covered in nearly 2,000 round, brilliant diamonds hanging from a 22K yellow gold chain.

Skateboard Pendant Chain (Image via Jacob & Co.)

Billionaire Boys Club Pendant Chain

Iced-out to the max, this pricey showstopper was created back in 2003 to mark the launch of Pharrell’s luxury streetwear brand Billionaire Boys Club. Here, a BBC astronaut head logo hangs from a white gold chain set with almost 3,000 white and black diamonds. It sold for an eye-watering $150,000 at auction.

Billionaire Boys Club Pendant Chain (Image via Joopiter)

N.E.R.D. Yellow Gold Brain Pendant Chain

Drake also snapped up this yellow gold Jacob & Co. creation for $150,000. The piece first debuted in 2004, and features a N.E.R.D. Brain logo pendant set with countless rubies.

N.E.R.D. Yellow Gold Brain Pendant Chain (Image via Joopiter)

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