Jewellery

Gucci debuts new Link To Love jewellery campaign

The Italian maison has released a new campaign for its gender-neutral fine jewellery collection, Link To Love. Showcased is a selection of octagonal necklaces, bracelets, earrings, and rings, imagined in hues of white, yellow, and rose gold

By Joshua Hendren

There’s no doubt that the golden architecture of Gucci’s Link To Love has reached icon status in the jewellery world.

Today, the legacy of this much-loved gender-neutral collection continues as the Italian maison debuts a new campaign, exploring “modern romance” and “characterising new symbols of love.”

Gucci Link To Love
Gucci’s new Link To Love fine jewellery campaign

Showcased is a selection of octagonal necklaces, bracelets, earrings, and rings. Imagined in hues of white, yellow, and rose gold, each piece has been designed with personalisation in mind; for the wearer to stack the pieces – designed in varying widths – at their choosing.

Gucci Link To Love
Gucci’s new Link To Love fine jewellery campaign
Gucci Link To Love
Gucci’s new Link To Love fine jewellery campaign

And for a sprinkling of opulence, some of the pieces have been studded with precious gemstones, such as diamonds or green tourmalines.

Like this? Jessica Chastain opted for Gucci high jewellery at the Met Gala 2023