Hublot and Takashi Murakami debut two NFTs at W&W

Story by Joshua Hendren

Watchmakers have begun to dabble in the lucrative medium of NFTs, and Hublot is no exception. 

To coincide with Watches & Wonders, the industry’s biggest trade show held in Geneva, Hublot will present two NFT digital works inspired by the Hublot Classic Fusion Takashi Murakami All Black and the Classic Fusion Takashi Murakami Sapphire Rainbow. Such are the first two watches launched jointly by the Swiss watchmaker and the great Japanese artist, Takashi Murakami in 2021.

Following on from the success of these limited-edition timepieces, which sold out in just a few days, this latest artistic collaboration comes in the form of two static NFTs featuring the iconic Kawaii smiling flower, a signature theme of Murakami’s work and his Superflat postmodern art movement. 

The first NFT, based on the All Black version, is a limited edition of 216, while the second, which will recreate the colours of the ultra-exclusive Sapphire Rainbow version, will be limited to just 108 pieces.

The launch of the Hublot Classic Fusion Takashi Murakami NFTs will be supported by a striking new promotional campaign based on the principles of guerrilla marketing. After being presented at Watches & Wonders, posters will go up secretively in London and New York, and giant light projections will light up iconic buildings.

While the NFT works are primarily intended for the current owners of the limited-edition Murakami watches, those hoping to snap one up should stay tuned for May 2022, when they drop to the public. 

Like this? read about Hublot’s partnership with artist Takashi Murakami