Jessica Chastain fronts new Gucci watch campaign

By Joshua Hendren

Jessica Chastain has a brand new role: the face of Gucci‘s 25H timepiece.

The Oscar-winning actress and film producer sparkles in a vibrant new campaign for the Italian luxury fashion house, showcasing the 25H watch in a series of vintage-style images, as well as a film shot by photographers Mert & Marcus and art directed by Ezra Petronio.

As captivating as Chastain is in front of the lens, it’s the watch on her wrist that deserves the utmost attention. Taking inspiration from the clean lines of contemporary architecture, the Gucci 25H is defined by an ultra-thin, amorphous silhouette that measures well day or night.

Fitted with Gucci’s GG727.25 calibre, the watch exudes character with a integrated bracelet, crown and bezel, while subtle details like two-tone finishings inject a pleasingly retro-tinge into the multi-layered design

The 25H has several automatic editions. There’s a 40mm steel and diamond model, as seen on Chastain, as well as two monochromatic models, one in blue aluminium and the other in a princess-worthy pink.

For those seeking a further deep dive into Gucci’s unexpected take on the world of watchmaking, check out the video below as Jessica Chastain showcases the latest timepieces from the Gucci 25H collection in a colour-packed film masterminded by Creative Director Alessandro Michele:

Like this? Chanel has relaunched its iconic Première watch from the 1980s, discover it here