Jimin of BTS and Rosé of Blackpink star in Tiffany & Co.’s latest Lock campaign

The K-pop superstars model new Tiffany Lock pendants, rings, earrings and bracelets alongside newly appointed house ambassador actress Florence Pugh and singer Nancy Ajram

By Joshua Hendren

Global house ambassadors Jimin of 21st-century pop icons BTS and Rosé of girl group Blackpink appear in the latest Tiffany & Co. Lock campaign.

“We are excited to showcase the new expressions of the Tiffany Lock motif,” says Tiffany & Co.’s executive vice president, product and communication Alexandre Arnault. “Our House Ambassadors showcase the new designs in a campaign that is anchored in the idea of love, which has been central to our brand DNA since our founding in 1837.”

Rosé of Blackpink for the new Tiffany Lock campaign

The K-pop idols join the newly appointed house ambassador Florence Pugh – who currently stars in Christoper Nolan’s latest release, “Oppenheimer” – and singer Nancy Ajram in modelling the newest Lock designs, which include an array of pendants, rings, earrings and bracelets in various colourways.

Jimin of BTS for the new Tiffany Lock campaign
Florence Pugh for the new Tiffany Lock campaign

Inspired by an archival padlock from 1883, Tiffany Lock is a precious expression of the jeweller’s storied heritage, defined by modern, clean lines and its breakthrough clasp mechanism.

Designed as a genderless range, the latest offering welcomes new earrings, pendants, rings and a bracelet to the diamond and gold collection. Sleek and curvaceous, the new pieces arrive in white, yellow and rose gold with full pavé diamonds, half pavé diamonds or an all-metal version.

Nancy Ajram for the new Tiffany Lock campaign
New Tiffany Lock creations

Accompanied by a new Lock bracelet in white gold with half pavé diamonds and half baguette diamonds – as worn by Jimin throughout the campaign – the new Lock collection is available globally at Tiffany & Co. stores and on tiffany.com.

Like this? Discover Beyoncé’s Tiffany & Co. chandelier earrings from her Renaissance tour