Jimin of BTS and Rosé of Blackpink star in Tiffany & Co.’s latest Lock campaign

By Joshua Hendren

Global house ambassadors Jimin of 21st-century pop icons BTS and Rosé of girl group Blackpink appear in the latest Tiffany & Co. Lock campaign.

“We are excited to showcase the new expressions of the Tiffany Lock motif,” says Tiffany & Co.’s executive vice president, product and communication Alexandre Arnault. “Our House Ambassadors showcase the new designs in a campaign that is anchored in the idea of love, which has been central to our brand DNA since our founding in 1837.”

The K-pop idols join the newly appointed house ambassador Florence Pugh – who currently stars in Christoper Nolan’s latest release, “Oppenheimer” – and singer Nancy Ajram in modelling the newest Lock designs, which include an array of pendants, rings, earrings and bracelets in various colourways.

Inspired by an archival padlock from 1883, Tiffany Lock is a precious expression of the jeweller’s storied heritage, defined by modern, clean lines and its breakthrough clasp mechanism.

Designed as a genderless range, the latest offering welcomes new earrings, pendants, rings and a bracelet to the diamond and gold collection. Sleek and curvaceous, the new pieces arrive in white, yellow and rose gold with full pavé diamonds, half pavé diamonds or an all-metal version.

Accompanied by a new Lock bracelet in white gold with half pavé diamonds and half baguette diamonds – as worn by Jimin throughout the campaign – the new Lock collection is available globally at Tiffany & Co. stores and on tiffany.com.

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