Jewellery

La Samaritaine Paris jewellery department sparkles

Step inside the Parisian store's shiny new jewellery department

It has been some 16 years in the making, but finally Samaritaine—the now LVMH group-owned Art Nouveau and Art Deco renovated building at Pont Neuf, Paris—has opened its doors. A legendary department store reborn, it is now a must-visit shopping landmark. And not least because of the jewellery and watch offering, which is expectedly grand. Let’s take a quick tour.

In the basement are watches and costume jewellery: Swarovski, APM Monaco, Michael Kors and Swatch. Up on the ground floor, you’ll find Van Cleef & Arpels, Cartier and Bulgari each with their own boutique; and next to them a multi-brand space featuring fine jewellers such as Monsieur, Lovingstone, Ginette NY and Pascale Monvoison. 

The first floor, among the ready-to-wear space, is a section dedicated to costume jewellery and designer jewellery. Aurelie Bidermann, Goossens, Gas, Completedworks and Pernille Lauridsen, for example. 

The third floor is men’s fashion, and there is a dedicated range of jewellery and small accessories such as cufflinks and tie clips. Names exclusive to the store include Sibylle Von Munster, Jean-Marie Tixier, Tom Wood, Alice Made This and Le Gramme. 

And then on the Rivoli side of the building, the ground floor sees a watchmaking space. Names include Casio, Daniel Wellington, LIP and Vasco. 

Of course, the architecture is also something to behold. Natural light floods the store from the glass roof inside, while outside modernity meets the magic of the past in the building’s original Art Deco and Art Nouveau roots.

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