LA jeweller Logan Hollowell who discusses her design ethos and the cosmos

By Ian Thorley

Although she’s not a California native, Logan Hollowell in fact grew up on the East Coast of the States in South Carolina, she’s lived on the West Coast for years and her jewellery is deeply entrenched around Californian characteristics of spirituality, the cosmos and female empowerment. All the signature lines are named after these Californian influences, namely: Kundalini, Queen, Constellation, Unity, Sacred and Wilderness.

She moved to LA aged seventeen, deciding to skip college and, instead preferring to learn a career on the job. While working in a fashion boutique in West Hollywood, she learned about the smoke and mirrors of the movie business. She appeared in early episodes of the Kardashians, telling me when we met in a London hotel last month that “it was all scripted!”. At the same time, she was buying vintage jewellery pieces, deconstructing them and recreating her own jewellery designs from the antique pieces. She sold her designs to customers as a sideline before bagging a job for one of LA’s better known jewellery designers who asked her during her interview, why should she hire her? Her answer? “Because I’m fucking obsessed.” She was hired on the spot and worked for her until she eventually went out on her own.

Her self-named jewellery brand launched in 2016, and she happened upon the brand’s signature style almost by accident. “I put five diamonds on the sketch of the ear and I kind of arranged them in a pattern and got some gold wire,” she recalls. “Then my jeweller said. “That looks like the Big Dipper,” and that was my first piece.”

Logan’s designs continue to be influenced by both star signs and the cosmos, which makes up like the Constellation line – a collection of floating diamonds shaped after various star signs. The Kundalini line heavily references serpents and their duality in their ancient relationship with humankind while the Sacred collection is an ode to ancient spirituality and female empowerment. Logan told me what it represented to her: “The whole idea was, I wanted to make a woman or man dipped in the cosmos, delicate but strong, that is my whole vision of the jewellery.”

Her own personal cosmos is growing and is no longer confined by the LA metropolitan district, she has a store in Santa Monica and has just opened a door in Harrods, London.

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