Louis Vuitton launches a new prize for independent watchmakers

By Joshua Hendren

For even the most dedicated budding horologist, the path to becoming a watchmaker can be a daunting one. Now, thanks to the encouragement of Louis Vuitton, breaking into the confusing and esoteric world has become infinitely clearer with a new prize that aims to celebrate the innovation and savoir-faire of young, independent creatives.

Organised by La Fabrique du Temps Louis Vuitton, the biannual initiative will support emerging artisans and entrepreneurs through special awards and a mentorship programme.

The prize will be accepting submissions globally and will be judged by a committee of experts (from journalists and industry leaders to artists and collectors) who will review each application based on design and technical craftsmanship, and then vote for their chosen winner.

The winner of the Louis Vuitton Watch Prize for Independent Creatives, which is announced at a special reception hosted in their honour, will receive a cash grant as well as a one-year mentorship by La Fabrique du Temps Louis Vuitton, in which a dedicated team of experts will support them on all fronts, including communication and copyright as well as marketing, industrial strategy, and the financial management of their brand.

“Watchmaking is not a dormant industry; it is not inaccessible. Young generations of watch enthusiasts are passionate and want to see new innovations on the market. That is why we want to create this initiative at La Fabrique du Temps Louis Vuitton” says prize founder and director of watches at Louis Vuitton, Jean Arnault.

“This is a philanthropic and independent initiative,” he adds, “to encourage watchmaking innovation and reward the best ideas in terms of technical innovation and avant-garde but also the traditional savoir-faire.”

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