Meet the founders of the colour-packed jewellery brand Viltier

Nowadays, when you hear that a brand first started at the height of the pandemic in March 2020, it seems both reckless and impossible. Yet against all odds, Viltier not only made it through but emerged even stronger. Friends for many years, it was formed by Thomas Montier Leboucher and Iris de la Villardière who met by chance while both working in the industry. They decided to form their own business and Viltier was born. 

While defining what Viltier could become, they both realised that despite the fine jewellery segment having exploded over the last fiveyears, something was still missing in the French market. Influenced  by their experiences, they decided Viltier would be trendy and young, but also high-end. “We were not interested by tiny pieces: we wanted statement pieces that felt comfortable. An in-between”, says de la Villardière. And that’s precisely what they went for. The workshops are Paris-based, the gold is Fair mined, the diamonds are chunky, the clasps custom-made and the volumes generous.

After having spent so many hours drooling over the Place Vendôme jewellery stores, that’s the least they could do to level up to their dream pieces. “Many times, we’ve been offered alternative versions  of our designs so that it would be easier to make, like with our Double Enchaînée ring who was kind of nightmare for them to produce, but we always said no”, remembers Montier-Leboucher.  

Of course, these demands will add to their costs, but the result is worth it. After focusing on their Instagram community while the world was under lockdown, they are now selling their designs at retailers like Net-A-Porter in addition to their own showroom on the Left Bank. As well as adding signet  rings and engagement rings to their range this summer, they are also launching  a new turquoise version of their most successful pieces.

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