New watches join Tiffany Hardwear collection

New York jeweller Tiffany & Co. has extended its iconic Hardwear jewellery collection, worn by Beyoncé, Lady Gaga, Rosie Huntington-Whiteley and Zoë Kravitz, with four new quartz watches that feature the brand's signature gauge chain bracelet

By Kim Parker

Back in the spring of 2017, Tiffany & Co. unveiled its HardWear collection, a line of fine jewels that blended high style with street style and changed the modern jewellery game forever. Forget Audrey Hepburn’s polite string of pearls, these were accessories for a new age.

Tiffany Hardwear
The new Tiffany Hardwear watches feature bracelets with 10 gauge links, replicating the house’s jewellery line

Inspired by an archive design of a bracelet from the 1970s, as well as the ubiquitous construction sites around the urban sprawl of New York City, the gold and silver pieces featured chunky chain link necklaces, bracelets and double-post earrings with wrecking ball like pendants, which instantly became an iconic part of the Tiffany lexicon.

“New York women are hard, in a good way,” Zoë Kravitz said at the collection’s debut. “We’re warriors and we’re unafraid. It’s nice to see Tiffany evolve into something that’s modern and young and still maintain their elegance.”

Since then, the line has become a favourite of fashion-forward celebrities such as Lady Gaga (who fronted the collection’s inaugural campaign), Hailey Bieber, Rosie Huntington-Whiteley and Beyoncé, who donned the pieces in an advert for the house last year.

Tiffany new automatic watch
One of the new Tiffany Hardwear stainless steel watches bears a Tiffany Blue laquer dial, the same hue as the house’s famed Little Blue Boxes

Fast forward six years and the New York jeweller has just revealed a brand new HardWear timepiece collection. Taking their cue from the gauge links of the original jewellery line, each of the new quartz watches has a bracelet comprised of 10 chunky gauge links, a cushion-shaped case and sapphire crystal that pay tribute to the facets of Tiffany’s legendary Tiffany Diamond.

There will be four Hardwear watch iterations to choose from: one with an 18k rose gold case and links with 291 pavé diamonds and a black lacquer dial, another 18k rose gold version with 8 diamond accents and a white mother-of-pearl, a stainless steel version with 8 diamond accents and a Tiffany Blue lacquer dial, and a final version in stainless steel with 8 diamond accents and a silvery sunray dial.

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