The Swiss luxury watchmaker's new colour-pop campaign features brand ambassadors Zoë Kravitz, Zhou Dongyu and Eddie Redmayne
By Joshua Hendren
Who better to launch Omega’s joyful new collection of watches than brand ambassadors Zoë Kravitz, Zhou Dongyu and Eddie Redmayne?
The trio of international icons star in the Swiss watchmaker’s Aqua Terra Shades campaign, dubbed “Every Shade of You”, showcasing a vivid offering of new 34mm and 38mm timepieces.
Kravitz, star of blockbuster films such as The Batman, Fantastic Beasts, and the hit HBO show Big Little Lies, for which she earned a Screen Actors Guild Award, was announced as the face of Omega back in 2022.
Here, she captivates alongside her fellow Omega ambassadors – Zhou Dongyu, the youngest actress to win Triple Gold Grand Slam in Chinese movies, who also joined Omega in 2022, and the ever-sophisticated Fantastic Beasts star Eddie Redmayne.
“Eddie, Zoë and Zhou are the perfect stars for this campaign. Their creative spirits, adaptable talents and varied lifestyles are a great match for this versatile collection,” says Raynald Aeschlimann, President and CEO of Omega. “We hope it will inspire customers to really think about the colours they would love to wear themselves.”
The watches themselves hit an equally optimistic note with a fabulous range of high-impact dial tones – from deep blue and an earthy green to sun-brushed pastels, including Atlantic blue and terracotta.
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