Pharrell Williams is bringing Lorraine Schwartz jewels to auction

Pharrell Williams is holding his first dedicated high jewellery sale on his new auction site, Joopiter. 'A Journey Through Gems' will focus on eye-catching jewels by Lorraine Swartz, including red carpet earrings worn by Taylor Swift to the Grammys

By Kim Parker

Newly-appointed creative director of Louis Vuitton menswear, Pharrell Williams is hoping to bring his Midas touch to the world of digital jewellery auctions. Joopiter, his digital-first auction house which launched last year, will be holding its first high-jewellery auction from now until March 28.

Entitled ‘A Journey Through Gems’, the auction has been created in partnership with red carpet jeweller and third-generation diamond dealer Lorraine Schwartz, and will include one-of-a-kind pieces worn by Schwartz’s celebrity fans, alongside dazzling loose gemstones.

Taylor Swift's earrings to be sold on Pharrell Williams' Joopiter site
Lorraine Schwartz jewels for sale via Pharrell Williams’ new auction site, Joopiter, include the earrings worn by Taylor Swift to the 2023 Grammys

“I was lucky enough to meet Pharrell over 20 years ago, and we’ve built an incredible friendship through a mutual appreciation for the most exquisite and unique gems int he world,” Schwartz has said.

“To me, A Journey Through Gems is not only a curation of the finest bespoke high jewellery available now, but also the story of our journey and relationship as told through gems. I am excited to partner with Joopiter for this once-in-a-lifestime sale, bringing access to these gems and their provenance to a global audience.”

Pharrell Williams and Lorraine Schwartz
Lorraine Schwartz and Pharrell Williams, seen here in 2018, have had a friendship spanning 20 years

And what a provenance. Highlights going into the sale include the glamourous 18-karat white gold and purple sapphire, Paraiba tourmaline and diamond panel earrings that Taylor Swift wore to the 2023 Grammys, an astounding 50-carat D Flawless Type IIa heart-shaped loose diamond, and a Colombian emerald bib necklace with matching earrings which have been previously spotted on Beyoncé.

jewellery to be auctioned by Pharrell Williams
Highlights in the sale include a 50-carat Flawless heart-shaped loose diamond and a Colombian and diamond bib necklace by Lorraine Schwartz

A Journey Through Gems is Joopiter’s second auction. The first, entitled Son of a Pharaoh, including items from Pharrell’s own personal collection of jewellery and watches, including an estimated $2.6million worth of baubles later worn by Drake in his music video, Jumbotron Shit Poppin’, with a portion of proceeds going to Pharrell’s Black Ambition Initiative to support Black entrepreneurs.

Bidding begins on March 17 on the Joopiter website, and will remain open until March 28. A private preview of the jewels is scheduled to coincide with Art Basel in Hong Kong, which will be Joopiter’s first ever event outside the USA.

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