Piaget celebrates 150 years at Watches & Wonders 2024

At this year's Watches & Wonders, Piaget is showcasing a plethora of timepieces to celebrate its 150th anniversary. The maison's festivities began earlier this year at Gstaad with the relaunch of the enigmatic Polo 79

By Ian Thorley

Piaget, driven by its CEO Benjamin Comar, has set a high bar in celebrating its 150th anniversary at this year’s Watches & Wonders, which the brand has marked with a plethora of stunning new novelties and creations.

It follows the relaunch of the Polo 79, which transported us back to the heady days of the late 1970s, revoking the glamour of the jet-set intertwined with the world’s most expensive sport, polo.

New for 2024 is the Piaget Polo Date, a his-and-hers timepiece that bridges the gap between the 1970s and a modern era of understated luxury.

Piaget Polo Date 150th Anniversary Edition

The Piaget Polo Date has been made in two limited-edition runs of 300 watches in 36mm and 42mm editions. The larger 42mm comes with a brown strap, while the other 36mm version features a beige strap.

The case of the new Polo Date is not in gold, but instead stainless steel offset with 91 brilliant-cut diamonds on the 36mm model in a nod to the brand’s heritage – Yves Piaget who was incredibly fond of couples watches would have approved – paired with a seconds hand that subtly references 150 years of the brand’s history.

Piaget’s craftsmanship is realised in its one-of-a-kind high jewellery watches, the likes of which no other maison creates. In 2023, Piaget revived its high jewellery wonders and, this year, have expanded some of their signature pieces, including the 1969 Swinging Sautoir pendant watch and the Aura watch, first seen in 1989.

Piaget Swinging Sautoir

The Swinging Sautoir first appeared at the end of the Swinging Sixties at Basel Fair. In the same spirit as some of the sumptuous Byzantine pieces created by Bulgari and Cartier during the period, the Swinging Sautoir took inspiration from 19th-century antique pieces while adding a contemporary touch.

This jewelled long necklace with its multi-coloured gems and ultra-thin timepiece as a pendant was the talk of the fair. For 2024, Piaget has re-envisaged this tradition with the creation of three new Swinging Sautoirs.

Piaget cuff watch

The stand out piece is the Iconic – a play on the colourways of the 1970s as malachite and turquoise beads radiate from a diamond-paved gold chain. The turquoise dialled watch is suspended from a duo of precious gemstones: a rare and important 29.24-carat yellow sapphire from Sri Lanka and a 6.11-carat aquamarine. Meanwhile, the watch which hangs at the base of the chain, can be unclipped and worn as a separate timepiece.

Additionally, in 1969, saw the launch of the cuff watch. The 2023 version won the GPHG Ladies Watch prize, while 2024 edition showcases a black opal dial with glimmers of blues and greens. The cuff the dial sits on is crafted of handwound gold which weaves over the dial.

Piaget Aura high jewellery watch

The Aura first appeared in 1989 and immediately garnered attention with its seamlessly integrated dial and bracelet consisting of baguette-cut diamonds.

To celebrate its 35th anniversary, Piaget has launched two unique pieces set with beautiful hues of rubies, pink sapphires and diamonds. One of the pieces showcases Piaget’s incredible stone-setting in high jewellery as deep-red rubies fade to the softest pink sapphires and diamonds. As a collection, Aura is the ultimate representation that Piaget is, and will always be, at the very pinnacle of high jewellery and watchmaking.

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