By Joshua Hendren
The glitterati descended upon Outernet London last night (April 20th) for the world premiere of The Chase for Carrera, an action-comedy short commemorating the 60th anniversary of the timepiece.
In the five-minute movie, produced by Deadpool 2 and Bullet Train director David Leitch’s 87 North banner and directed by Nash Edgerton (Mr Inbetween), Gosling plays the role of an action star filming a watch commercial who is reluctant to hand over the new TAG Heuer Carrera Glassbox (designed for the 60th anniversary) back to “prop master Tammy”, played by SNL‘s Vanessa Bayer.
Long time TAG Heuer ambassadors Patrick Dempsey and Ryan Gosling were among the high-profile attendees, both brought on stage by company boss Frédéric Arnault to discuss their relationship with the company.
Arnault also welcomed Euphoria‘s Jacob Elordi and introduced Alexandra Daddario as its latest celebrity ambassador. Heartstopper star Kit Connor and House of the Dragon‘s Milly Alcock were also among the guests in the crowd.
“This campaign is wildly different from not only everything we’ve done together, but I think, anything they’ve ever done before. I was working with David Leitch on The Fall Guy and was enjoying it so much I asked him while we were filming an action scene if he would be interested in collaborating on my new campaign with the brand,” said Gosling, of the action-packed short.
“Since the film was about making a film, we thought it made sense that the commercial be about making a commercial. And they (TAG Heuer) did it with such ease and joy, it made the experience a fun and creative experience for everyone involved. It was surprising to see a luxury brand known for such serious and artful campaigns, suddenly embrace and showcase such a strong sense of humour.”
Like this? Discover TAG Heuer’s new lab-grown diamond Carrera Plasma
Tag Heuer launches a new Carrera Plasma at the 2023 Watches & Wonders show in Geneva. This year's model features over 124 lab-grown diamonds covering the bezel, dial, crown and bracelet, and is powered by the house's Calibre Heuer 02 Tourbillon Nanograph movement
TAG Heuer’s sparkling, new tourbillon is encrusted with 12kt of lab-grown diamonds, their most expensive watch to date. Innovation and redefining frontiers is in our DNA,” says TAG Heuer CEO Frédéric Arnault.
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