Where to buy the best lab grown jewellery

From Vrai's statement gems, as seen on Kendall Jenner, Joe Jones and Hailey Bieber, to the colourful, contemporary creations of Loev Jewellery, meet the six lab-grown diamond jewellery brands to shop now

By Joshua Hendren

If you consider yourself somewhat of a jewellery connoisseur, you’ve surely noticed the massive rise in the popularity of lab-grown diamonds. Spotted on the likes of Meghan Markle, Rihanna and Zendaya, these synthetic gems have been widely touted as the more sustainable alternative to their mined counterparts and have disrupted the market with their greater affordability and transparency.

Here, we’ve rounded up six of the most investment-worthy brands to shop now, each offering stunning lab-created bling to treasure forever.

Or & Elle

Founded out of a fourth-generation family-run atelier in Antwerp, Or & Elle offers ethical luxuries spun out in recycled gold and festooned with lab-grown gems.


If you’ve been on the hunt for the perfect gold chain, hoops, and other staples of everyday jewellery that are simple yet high-impact, look no further than Matilde, a celebrity-approved synthetic diamond brand that uses only 100 per cent recycled gold.


Vrai has Kendall Jenner’s approval, and ours too. Founded in 2014, the LA-based label sustainably grows their diamonds in a zero-emission foundry fully powered by the Columbia River in America’s Pacific West. What’s more, they have something for just about everyone – think glittering pendants, earrings, bracelets and engagement rings in a variety of cuts and shapes.

Smiling Rocks

New York-based label Smiling Rocks is a frontrunner in lab-grown luxury. Spotted on the likes of Olivia Colman and Kodi Smit-McPhee, the jeweller creates ultra-wearable pieces that consider your budget as well as the planet.

Loev Jewellery

Loev creates high-quality keepsakes with a conscience. Switzerland’s leading sustainable lab-grown diamond jewellery brand, their best sellers include brilliant-cut diamond bands in green enamel and 18K recycled gold and stackable bangles with an 0.65K Asscher-cut centre stone.


Versatility is a key point for Kimai, whose designs will take you seamlessly from practical day to glamorous night. Backed by the Duchess of Sussex, their pieces see lab-grown diamonds combined with recycled 18k gold.

Like this? Discover the jewellery looks of Meghan Markle, Duchess of Sussex