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Vivienne Westwood’s tiktok pearl necklace phenomenon

The story how the Vivienne Westwood pearl choker become a TikTok phenomenon for Ge Then Z. Crated by the designer thirty years ago, it has now taken over social media as the must have fashion necklace.

Vivienne Westwood’s pearl necklace choker has quickly become a TikTok phenomenon for the Gen Z crowd. How did it happen? First unveiled in 1987, the British designer’s three-strand pearl choker has taken over social media.

By Joshua Hendren

Vivienne Westwood three row pearl choker in brass and rhodium
Vivienne Westwood three row pearl choker in brass and rhodium

Timeless as they are, pearls are having a revival. Pearls were once synonymous with Sloane Rangers, twinsets and silver screen stars like Audrey Hepburn and Grace Kelly. The pearl jewellery trend that is blowing up this season is all about adding a contemporary twist to the classic strand. 

Kept in regular rotation by the likes of Sarah Jessica Parker, Harry Styles and the Duchess of Cambridge, the June birthstone has captivated the glitterati with its versatility and punkish lustre. Whether baroque or freshwater, adorning your wrist or ear, you simply can’t go wrong with the classic pearl.

Vivienne Westwood pearl necklace
Vivienne Westwood peral necklace

Most recently, you may have noticed a specific pearl choker that’s doing the rounds on social media. Spotted on the necks of so many famous influencers and celebrities it’s been dubbed the Tik Tok Necklace. The design in question is Vivienne Westwood’s Bas Relief Choker. It features three hand-knotted rows of pearls from Swarovski and is set with Westwood’s encrusted orb logo at its centre. Its quickly become known as the Vivienne Westwood TikTok necklace.

Beginnings

The original design debuted as a single strand in the late 80s. Specifically featuring in Westwood’s Harris Tweed Fall 1987 runway collection. It was updated to a triple strand in 1990 for Westwood’s Portrait collection. Today, the Tik Tok Necklace is a staple of the A list. Rihanna, Dua Lipa, and Bella Hadid are just a few of its fans. 

Vivienne Westwood Choker Gold
Vivienne Westwood three row pearl choker in gold

But why has this particular necklace gained such a cult following? Perhaps it’s the pearl’s universal appeal. But it’s been revitalised by the likes of Simone Rocha and a whole host of independent jewellery brands. Mikimoto, Éliou, Completedworks and Pacharee are all making pearls more accessible to the world with their covetable, boundary pushing designs. 

Japanese anime

Perhaps its present day renaissance may come from a more unexpected source. Namely Japanese anime. The currently trending manga Nana, adapted into an anime series from 2006 to 2007 it heavily promotes Westwood’s orb design. Its author, Ai Yazawa, a former fashion student, was charmed by the British designer’s punk roots. This sparked a craze for Westwood’s jewellery with the show’s cult following. During the mid 2000s, Westwood even took advantage of this fanfare and collaborated with Nana on advertisements featured in the popular Japanese punk fashion magazine Kera.

Whatever the reason, the British designer has certainly taken note of the piece’s surging popularity. Westwood has recently updated the pearl choker in her Spring/Summer 2022 collection. It now comes with an even larger orb pendant, cascading layers of pearls and a youthful charm.

Blending tradition with a dashing of punk, it’s no surprise the style has spawned a new wave of Gen Z fans. Adding the right zhush to any outfit, the Vivienne Westwood TikTok necklace is an accessory that you can’t go wrong with.

Like this? Read about fashion pink pearl brand Polite Worldwide

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