IWC Schaffhausen and Ed Sheeran have teamed up to create a one-of-a-kind watch which features in the video for the fifth single from his new album PLAY.
The timepiece, which appeared in Sheeran’s latest single, ‘Camera’, is a unique ‘Big Pilot’s Watch Perpetual Calendar’ with a custom pink dial inspired by the bright pink colour on the album cover.
In the video, Sheeran is accompanied by actress Phoebe Dynevor, star of Bridgerton and the upcoming psychological thriller Anniversary, set to release in October.
The striking pink watch-face is hard to miss but it is most visible after Sheeran proposes to Dynevor (3:09 minutes in).
The video shows them portraying a relationship through clips taken on a phone camera to match the sentiment of the song.
The watch-face isn’t the only unique thing about the video as it is shot entirely vertically as to show their relationship through videos captured through a mobile phone camera.
Watch it here:
Ed Sheeran’s relationship with IWC has been growing throughout the year with him spotted in what was an unreleased Black IWC Ingenieur during an appearance of The Tonight Show with Jimmy Fallon.
The singer is no stranger to bright jewellery and watches as he was recetnly spotted rocking jeweller Nadine Ghosn’s cult Crayola bangle.
The custom watch adds to the collection of one-of-a-kind pieces from IWC this year, accompanying F1 star George Russell’s unique IWC Schaffhausen Ingeniur Automatic 42.
The world of music and IWC’s relationship this year has grown stronger as the watchmaker paid homage to the Oasis comeback tour with a special Wonderwall’ animation.
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In watchmaking, find out about Vacheron Constantin’s stunning 270th anniversary tribute to the Maison’s legacy: La Quête du Temps.
