With a tag line reading “Be fierce, be brave, be damn phine”, it’s no wonder Phine London is a hit on Instagram and among the celebrity-singing set. Bold designs of chunky chains in earrings, necklaces and statement-stone rings, make this costume jewellery brand uncompromising.

London-based, it hails from Sweden and claims to set a “new benchmark for ‘Scandi’ statement jewellery”. All-day wearing is encouraged as is the idea of empowerment and freedom.

Using Fairtrade and environmentally-friendly materials, such as recycled sterling silver and gold vermeil, Phone’s aim is to create long-lasting and powerful jewellery.

It is the brainchild of London-based designer Elina Faurschou who had a childhood hobby of making jewellery. Previously a lawyer based in New York, Hamburg and Stockholm, she had a hectic lifestyle and struggled to find jewellery to go with it. What was once a hobby soon became a business. London and Swedish design to create something sassy and stylish, or “phine”.