Jessica Alba has linked up with Gabriel & Co. as she fronts their Love, Perfected campaign.
With Alba fronting the campaign, she becomes the first celebrity to be front and centre representing the Gabriel & Co. brand.
At a launch event in Las Vegas, Alba wore a number of the items in the collection.
One of the standout pieces worn by the actor was a 14k White Yellow Gold Bujukan Beads and Diamond Y Necklace which is retailing for $5,600.
Alba also wore a number of rings from the collection including the 14K Yellow Gold Bujukan Diamond Wide Band Ring and the Bujukan Pave – 14K White Yellow Gold Bujukan and Diamond Criss Cross Ring.
Alba shot the campaign across New York City, highlighting the everyday wearability of the pieces and also Gabriel & Co.’s determination to grow their brand through high profile partnerships. Gabriel & Co. have previously worked with the likes of Tommy Hilfiger and Elie Saab since their founding in 1989 and this represents their biggest splash yet.
In a statement, Alba explained why she partnered with Gabriel & Co.: “Jewellery has always been such a personal expression for me, it’s not just about how something looks, but what it represents. I chose to work with Gabriel & Co. because they bring this to life in such a genuine way, creating pieces that celebrate both everyday beauty and life’s biggest milestones. It becomes part of your life, your memories, and the moments you want to hold onto.”
Dominick Gabriel also revealed why the brand aligned with the Sin City star: “Jessica brings an authenticity and grace that aligns seamlessly with our brand, making her the perfect choice to bring our vision to life. The campaign truly reflects our belief that love is built slowly with intention, attention, and time which is the spirit behind all of our designs.”
As well as starring in hit movies such as Fantastic Four, Sin City and Honey, Alba founded The Honest Company, which sells cosmetics, baby products and beauty products that are eco-friendly.
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