Critically acclaimed Actress Michelle Yeoh is the star of MIKIMOTO’s newest campaign which sees her adorned in their iconic pearl necklaces.
In a press release, MIKIMOTO shared: “1893 MIKIMOTO – Time on a String celebrates the timeless beauty of Mikimoto pearls that accompany people throughout their lives.”
“Weaving through time as if stringing together pearls to form a beautiful necklace, its jewellery transcends generations with their boundless possibilities.”
Michelle Yeoh for MIKIMOTO’s 1893 Time on a String campaign – CREDIT: MIKIMOTO
They spoke about what Yeoh brings to the campaign: “She redefines the storied expression of pearls bringing “Virtue of Discipline” and “Strength of Purity” to life in a way that transcends generations and time.”
“Revealing a quiet yet unmistakable strength beneath her graceful poise, her presence and life journey resonate with the steadfast brilliance of Mikimoto pearls. Together, they amplify one another as they bring their shared radiance into an ever-sharper focus.”
The jewellery house has been creating for more than a century. In 1893, founder Kokichi Mikimoto created the world’s first cultured pearl and this campaign honours the founders aim to “adorn everyone with pearls.”
Yeoh has been seen in their pieces across important and significant moments of her career.
These include when she received her star on the Hollywood Walk of Fame, Honorary Golden Bear at the 76th Berlin International Film Festival, and her Presidential Medal of Freedom.
