Monica Vinader jewellery went on sale in selected Goldsmiths and Mappin & Webb stores today, marking the physical retail launch of its partnership with the Watches of Switzerland Group (WoS).

The brand is now available at Goldsmiths Meadowhall in Sheffield and through a dedicated Monica Vinader pop-up inside the Mappin & Webb jewellery showroom in Manchester. Its collections have been available through both retailers’ websites since 1 October.

At the centre of the partnership is the MV Siren collection, which features lab-grown diamods with a bespoke 64-facet cut. WoS describes the collection as being “available exclusively through the Watches of Switzerland Group as a watches and jewellery specialist retailer”. The collection is also available to buy direct from Monica Vinader.

WoS is also the exclusive watch and jewellery retail partner for Monica Vinader’s 14-carat gold jewellery collection, including its Shimmer, Mini Heart, Mini Paperclip and Beaded chain designs.

Craig Bolton, UK president of Watches of Switzerland Group, said the partnership would broaden the retailers’ appeal among existing and new customers while increasing the “breadth and accessibility” of their jewellery assortment.

He added: “The brand brings a fresh and distinctive perspective to contemporary jewellery, combining modern design with craftsmanship and a strong sense of personal expression. We look forward to growing the brand across our retail and online channels and building on the continued momentum within this important category.”