Rolex have this week (March 31) unveiled a glistening new collection of watches at this year’s Watches and Wonders 2025 – see the new designs below.
The event got under way in Geneva this week and saw the luxury watch brand launch six new creations.
The first, The Land Dweller, is described in a press statement as a “new chapter” in Rolex’s history and was launched via a new campaign featuring tennis legend and Rolex testimonee Roger Federer, who was also spotted wearing one of the unreleased watches this week.
“This very contemporary watch with an integrated bracelet boasts a brand-new movement that beats at a frequency of 5 Hz and includes a revolutionary escapement, named Dynapulse,” Rolex said in a statement.
Rolex unveiled its new ‘GMT-Master II’, the brand’s first Cerachrom dial that is made from a green ceramic – on the GMT-Master II with winding crown on the left and offered for the first time in 18 ct white gold.
Rolex also shared images of a new expansion to its Oyster Perpetual range with lacquered dials in pastel shades including lavender, beige and pistachio all of which have a distinctive matt finish.
©Rolex/stojan
© Rolex/Florian Joye
©Rolex/Audoin Desforges
Other additions to the range include what Rolex describe as the “geometry of elegance” with a new look 1908. “Rolex presents a new metal bracelet, named Settimo and reserved specifically for the 1908,” a statement added.
“Fashioned in 18 ct yellow gold, this scintillating seven-piece link bracelet is the epitome of refinement.”
The new ‘Datejust’ 31 is presented in 18 ct yellow gold and hosts a red ombré dial adorned with ten diamonds. In the version presented by Rolex this week, the watch has a bezel set with 46 brilliant-cut diamonds.
Finally, Rolex also unveiled several new dials at the event across three emblematic Rolex watches. The Cosmograph Daytona appears with a turquoise blue lacquer dial, the GMT-Master II offers a tiger iron dial, while the Sky-Dweller features a sunray-finish dial in bright green.
©Rolex/Audoin Desforges
©Rolex/Audoin Desforges
Earlier this year, it was confirmed that Leonardo DiCaprio was the latest star to join the family as an ambassador or ‘testimonee’, joining the likes of athletes Roger Federer, Coco Gauff, Scott Brash, adventurers Alain Hubert, Ed Viesturs, Dawa Yangzum Sherpa and artists, including the film directors James Cameron and Martin Scorsese.
Meanwhile, DiCaprio was spotted wearing Rolex’s new Oyster Perpetual while courtside this week at an LA Lakers game.
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