DoDo has appointed Isabella Novali as creative director, extending her responsibilities across the Kering-owned jewellery brand’s entire creative direction.

Novali joined DoDo in 2025 as head of brand image and has more than a decade of experience across the fashion and jewellery industries, including roles at Moncler and Swarovski.

Her appointment took effect on 16 September, one day after Krizia Cucurachi formally became chief executive of DoDo. Cucurachi has been tasked with consolidating the brand’s position in gifting jewellery, strengthening customer relationships and supporting growth in selected international markets.

Cucurachi said Novali’s understanding of image, culture and design, combined with her strategic vision, had already played an important role in DoDo’s evolution and contemporary relevance.

“I am confident that her creative perspective will continue to strengthen DoDo’s identity and open new possibilities for the future,” she added.