Boucheron has opened its brand new West Coast flagship boutique on Rodeo Drive in Beverly Hills, California.
The store – which is located on 449 N Rodeo Drive – features the French luxury jewellery brand’s signature green carpet that runs throughout the store. The storefront features green terra-cotta volcanic stone with a pattern of unfurling ivy leaves and fern fronds. Various Boucheron jewellery pieces are displayed in side cases which can be viewed through the window as people walk by.
The boutique opened last week (June 30) and balances Boucheron’s vision of a fine jewellery shopping experience with Beverly Hills luxury by having display cases in the shape of emerald gemstones, dramatic chandeliers designed by French house Delisle and a VIP room that was designed to look like an Oscars after-party club.
In other Boucheron news, Alexa Chung, Han So-hee and more recently starred in a campaign for Boucheron’s Quatre Classique Tube collection.
