Fans of A. Lange & Söhne will delight in the luxury German manufacturer’s brand-new boutique in London’s Bourdon House, the former home of the Duke of Westminster.
Inside, visitors to the luxurious salon – the brand’s third retail space in London – can discover an exclusive selection of timepieces in a private VIP lounge.
Located in the heart of Mayfair, Bourdon House boasts a rich history. It was built in the 1720s and modernised by the Duke of Westminster, serving as his official London residence until his death in 1953. Today, the House acts as an exclusive private members’ club, as well as a flagship for British luxury maison, Dunhill.
Casual yet luxurious, the new spacious 26m2 salon has been meticulously designed, from the subtly coordinated colour schemes to an installation of the outsize date – an emblem of the brand – inspired by the famous historic five-minute clock of the Semperoper opera house in Dresden, Germany.
A comprehensive collection of timepieces will also be on show, selected from six of A. Lange & Söhne’s watch families.
“To fully appreciate our timepieces, which are crafted by our watchmakers with the utmost attention to detail, it is essential to hold them in your hands and observe their intricacies up close,” says Wilhelm Schmid, Lange’s CEO, of the new boutique.
“We are delighted to expand our presence in London and welcome members of our loyal community of Lange friends as well as new clients to our new Salon in Bourdon House,” he adds. “This unique setting steeped in history will allow us to provide them with the excellent customer experience they deserve.”
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