Jung Kook wore £45,250 of Graff jewellery on stage in Las Vegas on Friday night (18th September). BTS headlined the opening night of the iHeartRadio Music Festival at the T-Mobile Arena in Nevada. The singer was wearing a stack of three rings and three bangles from the Laurence Graff Signature collection. All six pieces were made in white gold and four were set with pavé diamonds.
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The rings
Jung Kook wore three Laurence Graff Signature rings worth a combined £10,050. The plain white gold band costs £2,650, while the 3.2mm Pavé Diamond Band is priced at £3,300. The third was Graff’s £4,100 Faceted Diamond Wedding Band. Each ring is carved from a single piece of gold, with angled facets that mirror the cutting of a diamond.
The bangles
The three bangles added another £35,200 to the stack. The plain white-gold bangle costs £8,000. The £11,400 Faceted Pavé Diamond Bangle is set with diamonds across alternating facets, while the £15,800 Pavé Diamond Bangle has diamonds running across the top.
Jung Kook and Graff
Jung Kook was named by Graff as a global ambassador on 2 July. He wore pieces from the same Signature collection in his debut campaign for the British diamond house, photographed by Sølve Sundsbø. He’s also an ambassador for Calvin Klein. Laurence Graff founded Graff in London in 1960 and his son, François Graff, runs the company as CEO. The Signature collection is the house’s first unisex diamond jewellery line. BTS released Arirang earlier this year and will take its world tour to South America in October.
Graff made its name with extraordinary diamonds including the 302-carat Graff Lesedi La Rona. Jung Kook is appealing to a younger audience who can buy more accessible Graff pieces. Even so, the complete stack worn by Jung Kook on Friday will cost £45,250.
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