Meghan Markle, Duchess of Sussex, has stepped into the world of online shopping with the launch of her new Instagram store, giving fans a chance to shop her favorite jewellery and fashion picks.
As excitement builds for her official merchandise line, As Ever, Meghan’s online storefront offers an exclusive look at her personal style with jewellery taking centre stage.
Highlighting the collection is the ‘Happiness Retreat’ necklace from Los Angeles jeweller Maya Brenner, created alongside Meghan’s close friend, actress Abigail Spencer.
The £400 necklace features a citrine crystal wrapped in a delicate 14-karat gold band, finished with a sparkling white diamond. Citrine is known as a stone of positivity, joy, and creativity. Described as a wearable piece to “protect your peace”, the necklace encourages calmness and optimism.
Also featured are the Royal Signet stud earrings from Californian jeweller Ariel Gordon Jewelry. Crafted in polished 14k yellow gold, the pair has become a wardrobe staple for Markle, showcased notably in her Netflix show, ‘With Love, Meghan’.
Other popular items from Meghan’s first drop include the luxurious ‘Windsor’ gown by California designer Heidi Merrick, priced at £1,068, and everyday staples like a classic white linen shirt and stylish Saint Laurent sandals.
The Instagram shop, hosted by ShopMy, instantly sparked excitement among Meghan’s followers, causing several retailer websites to briefly crash due to high demand. Fans quickly snapped up popular pieces, especially the sandals Meghan has been seen wearing frequently.
Despite the excitement, Meghan’s new venture has attracted some criticism online. Some have accused her of “monetising the monarchy” and acting like a typical influencer. Nevertheless, Meghan remains confident in her vision, suggesting this is just the beginning for her lifestyle brand, ‘As Ever.’
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