Pandora teamed up with British fashion designer Patrick McDowell at London Fashion Week (LFW) on Saturday, with the designer stitching Pandora jewels directly into garments from his SS27 collection and accessorising models with ready-to-wear pieces from the fashion-jewellery brand’s collections.
Three looks within the 1960s-inspired runway collection were hand-embroidered in McDowell’s London atelier, with artisans spending more than 500 hours fixing the jewels into the clothes. “I thought there was something really beautiful in taking objects that people could wear on their own everyday as beautiful jewellery but combine them together to create something really special for the runway,” said McDowell.
McDowell also accessorised models with lab-grown diamond jewellery from Pandora’s archives designed by Pandora creative directors Francesco Terzo and A. Filippo Ficarelli, as well as shoppable collections currently available to buy. “The product we’ve chosen from Pandora is all sparkly, beautiful and feminine which are all elements we love to include in our clothes,” he said. “It was important for me to showcase very dainty and small things, but in a way that made them feel impactful together.”
Pandora’s catwalk strategy echoes Kendra Scott’s recent return to New York Fashion Week, where jewellery shown in PatBO’s spring/summer 2027 presentation was available to purchase immediately. The see-now, buy-now strategy is designed to generate immediate retail sales, rather than using Fashion Week runways to preview products months before release.
Pandora’s collaboration with Patrick McDowell is its third designer collaboration on the official LFW schedule. “We are thrilled to continue our work with the British Fashion Council and to support incredible talent such as Patrick who continues to inspire London’s fashion scene,” said Nicole Clayton, general manager of Pandora UK and Ireland. “Bringing together two brands with a shared commitment to sustainability, storytelling and artistry, the partnership showcases how craftsmanship is at the heart of both contemporary fashion and jewellery design.”
