Merging their Swiss watchmaking with cutting-edge digital performance, the Boston launch showcased the Calibre E5, available in 40mm and 45mm sizes so as to appeal to a wider range of wrists, including a delicate rose gold finish, not the first time Tag have gone pink.
Centred around TAG Heuer OS – offering faster offering faster, cleaner navigation, voice calls, activity tracking, and extended battery life of up to three days. Not to mention the collection’s largest watch face assortment and a redesigned strap system with the most comprehensive assortment of materials and colours yet, including rubber, leather, metal, and nylon.
The range means there’s something for everyone, especially among their existing celebrity fans including Ryan Gosling, Uma Thurman and Jacob Elordi.
The new range of E5 smartwatches feature wellness and sports apps to provide daily insights – heart rate, running pace and of course, golf performance. Now your TAG Heuer can measure every single stretch, stride and swing.
With this new chapter of digital avant-garde watchmaking, TAG Heuer collaborated with footwear and athletic apparel partner, New Balance, covering off time, tech and the ever-present trend of athleisure wear.
The collaboration celebrated precision, technology, and the spirit of running, delivering tools built for people who consistently demand performance every step of their journey. The result was the TAG Heuer Connected Calibre E5 40MM x New Balance Edition and FuelCell SuperComp Elite v5 running shoes. Featuring a limited-edition watch featuring a black DLC-coated titanium case, co-branded straps, and exclusive watch faces in purple and grey tones.
Like this? Read about TAG Heuer’s F1 relaunch
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