Tiffany & Co. and the United States Tennis Association have announced a multi-year extension of their near 40-year long collaboration on the U.S. Open.
Announced at the start of the 2026 version of the tennis major, Tiffany will continue to be the official trophy crafter of the U.S. Open, which they have been since 1987.
To celebrate the continuation of the successful partnership, there will be a Tiffany & Co. pop-up experience at the USTA Billie Jean King National Tennis Center throughout the tournament.
Located near the Fountain Plaza, the pop-up offers fans the chance to see how Tiffany brings the U.S. Open trophies to life with close-ups of the engraving tools as well as the trophies themselves from throughout the tournament’s storied history.
There is also a photo opportunity for fans with a professional photographer. An area has been set up surrounded by tennis balls in the iconic Tiffany blue so fans have more than a memory to take home.
The pop-up has been open since August 23 and will run through September 13.
Tiffany & Co. also had a presence at the 2026 FIFA World Cup Final earlier this summer.
Jennifer Hudson was enlisted to sing the American national anthem before the big game kicked off and she was decked out in Tiffany.
Most notable were the Bird on the Rock earrings made out of platinum and 18k yellow gold and also featured diamonds of over 10 total carats, rubies and diamond accents.
Hudson’s other pieces were also from the Bird on the Rock collection as she wore a platinum and 18k yellow gold brooch with diamonds and a pink sapphire on her white Thom Browne suit.
Hudson also opted for two Bird on the Rock rings made out of platinum, gold and diamonds as she completed a rousing edition of the national anthem.
The iconic brand also recently launched their new Love & Celebration campaign with some help from Oscar winner Mikey Madison.
The centrepiece of the short film and associated images is the Sixteen Stone by Tiffany solitaire diamond ring which is inspired by a legendary 1959 design.
The campaign film offers a modern and subversive take on the classic refrain of “he loves me, he loves me not” with Madison eschewing the need for a man to give her a diamond ring as she declares: “I love me.” The statement looks to widen the meaning of love beyond its romantic connotations to something more universal while also prioritising self-love.
The Sixteen Stone was originally created as a wedding band but has been subtly reinterpreted into the classic solitaire shape with the campaign making it clear that these rings aren’t just for tying the knot, they’re also for people who just want to wear a great ring.
Alongside the short film, Tiffany & Co. have also released a series of clips celebrating the craftmanship and history of the brand’s diamond rings over the last two centuries, which only serve to re-emphasise the brand’s standing in the world of jewellery.
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