DJ Charlotte de Witte, the ‘Queen of Techno’, has been appointed the latest ambassador for Tudor. Read all about it below.
Read More: David Beckham debuts the new Tudor Northflag at an NBA game in China
At a time when adrenalin-fuelled athletes seems to grab all the timepiece sponsorships, the news has broken that DJ Charlotte de Witte, the reigning ‘queen of techno’, is the newest ambassador for Tudor.
De Witte made history as the first female techno artist to close the main stage at Tomorrowland, one of the world’s largest and most high-profile electronic dance music (EDM) festivals.
The 34-year-old Belgian DJ and record producer, who began her career under the name Raving Georgeto break the industry’s traditional gender barriers, is famed for her particular brand of ‘dark and stripped back’ acid techno music.
The winner of DJ Mag‘s ‘World’s Number 1 Techno DJ’ award for seven consecutive years, she also runs her own labels, KNTXT and Epoque and has performed on the biggest musical stages on earth, including Coachella, Lollapalooza and the Las Vegas Sphere. She was also the first female headliner in the Detroit Movement Festival’s 23-year run, and the first techno Dj to storm Ultra Music’s main stage in Miami, back in 2023.
“It’s all about the shared beat. The sense of people being together, even for a moment, even in a world that’s pulling itself apart. To bring people together and let them dance to music in one unity. That’s what we all want from time to time, ” de Witte has previously shared, of her love for creating music.
The origins of TUDOR date back to 1926, when “The Tudor” was first registered as a brand on behalf of the founder of Rolex, Hans Wilsdorf. He created the Montres TUDOR SA Company in 1946 to offer watches with the quality and dependability of a Rolex, at a more affordable price point.
Because of their robustness and affordability, throughout their history TUDOR watches have been chosen by the boldest adventurers on land, underwater and on ice, including David Beckham, the All Blacks rugby team, pro surfer Nic Von Rupp and free-diving champion Morgan Bourc’his.
Watch Charlotte de Witt in action at Tomorrowland 2026:
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