Atlassian Williams F1 and Girard-Perregaux have unveiled two new watches as part of their partnership.
Both watches are takes on Girard-Perregaux’s iconic Laureato model model which was launched more than 50 years ago, just before the founding of the Williams team.
The two watches are the Laureato Williams Edition 42mm and a Laureato Chronograph Williams Edition 42mm. Both watches feature blue Clous de Paris pattern dials while the red accents on the hands are a nod to the colours of the Williams racing car. Emphasising the Williams connection, both models feature a “W” at 12 O’clock.
While the two pieces feature different movments – the GP1800 for the automatic and the GP3300 for the Chronograph – they both have crystal case backs displaying the Williams F1 logo
The watches go on sale October 19th with chronograph priced at £16,500 and the automatic a little cheaper at £12,800.
TAG Heuer were recently named the title partner for the 2027 British Grand Prix at Silverstone.
TAG, who have previously been the title sponsor of the Monaco Grand Prix and the Spanish Grand Prix, and are currently a major partner of the Red Bull team, have been associated with Formula 1 for decades, sponsoring the likes of Aryton Senna.
“For TAG Heuer to be title partner for the 2027 British Grand Prix is an honour and a privilege for us. As one of the most storied tracks on the calendar, and the location of the first ever official Formula 1 race more than 75 years ago, it is also located in one of the key markets for TAG Heuer today making it all the more of a moment for us to celebrate the incredible relationship between our maison and motorsport,” said Béatrice Goasglas, CEO of TAG Heuer in a statement.
The company also have a strong history with Silverstone itself, creating the Heuer Silverstone in 1974, inspired by the iconic racing track and the history of British motorsport with the watch serving as a successor to the Monaco.
TAG Heuer also recently relaunched the Carrera Chronograph Sport, which was heavily influenced by the brand’s relationship with racing.
Originally brought out in 2020, TAG Heuer’s Carrera Chronograph Sport received a 2023 modification for the brand’s 60th anniversary, bringing us to this 2026 relaunch with a completely redesigned dial.
The watch has been made cleaner while most of the ceramic construction has been removed in favour of a steel cradle while the dial emphasises TAG’s longlasting association with motorsport with subdials for hours, minutes and seconds. The selected colourways also put a focus on legibility.
Five references are being released including the classic black dial with red hands option while there are also green, blue and white dial versions. A fifth watch pairs the blue dial with a brown calfskin strap, evoking the history of motorsport. The blue is the only colour available on a leather strap.
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