By Johannah Masters
From @mirtadegisbert to @necessaryexcess, here are all the USA-based Instagram accounts to get your weekly jewellery fix.
Will Kahn holds many titles; jewelry consultant, editor, stylist, and contributor and that explains why he is so well known within the industry. That and his keen eye for spotting trends and then creating eye catching editorials around them, including his trademark Wills Notebook “pages” that he created while full time (now a Contributing Editor) at Town & Country.
He features one designer or multiple within a trend story and more recently started covering TV Shows (Jewel Spotting: Emily in Paris and more), Award Ceremonies (the last Oscars coverage is a must see) and a fan favorite Taylor Swift (the stadium box is her runway). – Make sure to come back during the holiday season for his covetable gift guides.
Victoria Lampley Berens created The Stax as “A Global Jewelry Platform” with a combination of “thoughtful content, brand partnerships, editor relationships, and private client sales.” A celebration of the jewelry community, where her Instagram account highlights some of her favorite brands (including: Renato Cipullo, Natalie Pas, Cam Studio) in endorphin projecting images. She is also a consultant for some of the brands and will help you accrue already made pieces or spearhead helping you create your dream piece. This year, she also started a newsletter called SubStax, which is a welcome editorial addition to her already successful content.
Julia Hackman Chafé is a social media influencer who’s currently taking over jewelry lovers feeds. The TikTok (@JewelsWithJules) and Instagram star has steadily gained followers because of her real, yet cheeky coverage (not to mention informative; gem types and carats) of some of the most amazing pieces of jewelry ever to be photographed. These pieces are usually draped on some of the world’s most rich and famous, like her (first hand) coverage of the infamous Ambani wedding that gained her even more followers and according to a recent article in the New York Times, knowledge that Kim Kardashian is a fan.
Jewelry specialist, curator, stylist, and GIA Gemologist are the many titles Mirta de Gisbert goes by. Not to mention, creator of “Jewelry in the Wild”, where she snaps pictures of people she encounters while out-and-about with great jewels and highlights them in her posts. She’s your go-to for helping you to create your dream engagement ring. A true cheer leader for jewelry designers who might unofficially be known as one of the nicest and most genuine people in the industry. Which shows in each of her cheerful and optimistic posts and is immediately obvious when you meet her in person.
Co-host of the Rough Cut podcast and a founding member of NYC Jewelry Week (now retired from the latter), Jb Jones is certainly intrenched in the jewelry scene. If you want to discover an unusual/young/small jewelry brand, that you otherwise would never know about, then her Instagram account is for you. It’s a wonderland of kitschy, artistic and sometimes just plain strange (in a good way) jewels and also features art pieces. Which is an extension of Adventures in Art, where she’s a co-adventurer of curating “luxury art travel focused around art + architecture + fashion + jewelry.”
Xarissa first started @jewel_boxing just a few years ago as a fine jewelry collector, when she couldn’t find jewelry focused styling and collecting content, like creators do for fashion. So, she started creating it herself with a goal “to help people understand the world of jewelry and curate collections they love.” Her posts include honest reviews, educational pointers and even showcases designers’ full collections. She’s done a few collaborations, including her most recent with Greenwich St. Jewelers of sold-out necklaces that featured spectacularly colorful gemstones, a @jewel_boxing favorite.
STACKED was originally co-founded by Alissa Matkovich in 2014. It started as a retail store, but is now a “virtual jewelry experience” that’s a culmination of offering retail of top jewelry brands in the industry and personalized services where she helps clients find or add modern heirlooms to their already existing collections. While digital is important (especially in this day and age), she also hosts special shopping events in NYC and LA, as nothing beats seeing, touching and trying on a piece of jewelry in person. Don’t worry if you can’t make an event, as her Instagram account and website are enticingly shoppable as well.
When you’re in need of quenching your bold gold thirst, this is the account to go to. Meaghan Flynn Petropoulos is the founder of Necessary Excess, a rep company that has some of the most sought-after brands (Brent Neale, Boochier and Uniform Object to name a few) on offer. She mixes pieces from each on her grid between posts from her average days with her adorable daughter and her travels, that include attending country music concerts. Bonus: there are endless styling ideas from her personal ensembles that project a mix of sleek city and twangy southern aesthetic. We promise, you’ll never get tired of scrolling!
Former jewelry buyer for Fred Segal and Anthropologie and current Curator, E-retailer, Custom Designer, Ashleigh Bergman is the founder of LA based Milestones by Ashleigh Bergman. A business that “is a one-stop jewelry concierge service” that focuses on helping you “memorialize all of life’s milestones with the perfect piece of jewelry.” Her Instagram account features drool inducing statement jewels and her website includes well curated personalized, bridal and even kid’s sections. She’s well known on the West Coast (and beyond) and has many loyal clients, including two stack (arm party and neck mess) heavy jewelry fanatics and friends, @shop.with.caroline and @moniquelvoes1968, who are also worthy of a follow.
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