Taylor Swift has long been an adherent of Cartier with the pop icon frequently pictured in the French brand’s jewellery. She also owns a Cartier Santos, specifically the discontinued Demoiselle, which she wore during her viral engagement pictures last year.
As a result of Swift wearing the watch, the demand and value of the piece has skyrocketed over the last year with Cartier themselves riding a big wave of success over the last few years.
Swift’s influence also appears to have rubbed off on her new husband, Travis Kelce, who was seen arriving at a Kansas City Chiefs pre-season game against the Los Angeles Rams sporting his own Cartier Santos.
The watch, a tribute to aviator Alberto Santos-Dumont, is made out of 18 karat yellow gold and features a skeletonised dial and is just shy of 40mm in size but looks smaller on Kelce’s huge wrists.
Coming in at $77,000, it’s at the pricier end of Cartier’s range but that won’t phase Kelce, who signed a $12 million one-year contract with the Chiefs earlier this year.
As well as matching watches, the newlyweds can also boast matching wedding bands.
Attending the nuptials between her longtime recording engineers, Oli Jacobs and Laura Sisk, in Surrey a few weeks ago, Swift made one of her first public appearances since her own wedding.
Snapped at the event, pictures show Swift wearing her enormous engagement ring with a simple gold band underneath, which is presumably the piece Kelce slid onto her hand as Adam Sandler officiated their wedding.
Swift was also wearing a Cartier Love Unlimited bracelet and a discreet pearl necklace.
The rings were first seen when Swift and Kelce attended the wedding of the NFL star’s former teammate, JuJu Smith-Schuster.
Photos snapped at the event showed Swift, radiant in a pink floral gown by New York label Markarian, had stacked her diamond engagement ring alongside her new wedding band, whilst other images appeared to show Kelce, handsome in a slim-fitting black suit, flashing his gold band as he held up a parasol to shade himself and his new wife from the Californian sunshine.
Despite the rings having now been publicised, scant details are still available about the highly-publicised wedding which shut down parts of New York and costs millions of dollars.
Even though no photography of the event has yet been shared, it is known that Swift wore Cartier jewellery during the nuptials, however neither Swift’s representatives or Cartier have yet revealed what specific jewels she wore during the ceremony.
It has also been reported that Cartier watches were also up for grabs during a raffle that took place during the event. Guests played guests throughout the celebration with the chance to win a number of luxury prizes including the watches and Travis Kelce’s Chevrolet Chevelle that he drove during his first date with the singer.
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