Since 1979, Tacori has quietly built its reputation on exquisitely crafted engagement rings, its signature Crescent detailing making it one of America’s best-known bridal jewellers.
Now the California-based house is finding a new audience, with everyone from Sabrina Carpenter and Olivia Rodrigo to Charli XCX, Sydney Sweeney and Selena Gomez choosing its diamond creations for red carpets, premieres and high-profile appearances. So why has Tacori suddenly become one of Hollywood’s go-to brands?
The shift has been deliberate. As luxury consumers increasingly look for craftsmanship and individuality over instantly recognisable logos, Tacori jewellery has repositioned itself beyond bridal while staying true to the values that built the business. Co-owner and head of design Nadine Tacorian believes younger buyers are looking for brands with “real story, provenance and individuality”, favouring pieces that “feel personal rather than mass produced”.
Read More: Discover the $4 million diamond jewels used in Sofia Coppola’s Marie Antoinette
This philosophy runs through every single one of their pieces. Made in California is a big factor allowing customisation from the choice of diamond and setting to hidden design details and engravings. This allows customers to create jewellery that feels uniquely their own. “It is not just jewellery you wear,” says Tacorian. “It is jewellery that is made for you.”
Tacori’s jewellery designs have resonated with some of the biggest names in entertainment from Miley Cyrus at the Golden Globes afterparty, Olivia Rodrigo collecting an award, or KATSEYE at the American Music Awards. Here’s the lowdown on the celebrities putting the brand in the spotlight.
KATSEYE
At this years American Music Awards, global girl group KATSEYE wore a curated selection of fine jewellery pieces from Tacori jewellery. Daniela, Megan, Lara, Sophia and Yoonchae each wore distinctive designs from Tacori’s Crescent Eclipse, Classic Crescent RoyalT, Founder’s Collection, and One-of-a-Kind collections, featuring dazzling diamonds and sculptural silhouettes.
Sienna Spiro
Sienna Spiro wore Tacori jewellery on her recent “The Visitor” tour, wearing Allure Diamond French Wire earrings, a nod to her deliberate 1960s inspired aesthetic.
Sabrina Carpenter
‘Espresso’ star Sabrina Carpenter was spotted at Madonna’s Met Gala afterparty wearing a pair of one-of-a-kind Tacori Diamond Bloom Drop Earrings, a play on her signature 1980s Hollywood style.
Stephanie Beatriz
American actress Stephanie Beatriz wore an entire ensemble of Tacori diamonds in March at the Elton John AIDS Foundation Oscar Party. . She paired her crystal embellished Pamella Roland gown with items from the Classic Crescent and Classic Crescent Royal IT collections, including platinum floral earrings, a baguette and round diamond tennis necklace, a geometric bracelet, and a variety of pear and marquise eternity bands.
Nicole Scherzinger
The former Pussycat Dolls singer Nicole Scherzinger is another fan of Tacori jewellery. At the alice + olivia Fall 2026 presentation she wore a Tacori jewellery, including Stilla Diamond Hoop Earrings, Crescent Eclipse Bangles, and a stacked assortment of Classic Crescent RoyalT rings.
Olivia Rodrigo
Grammy-winning artist Olivia Rodrigo has also recently been styled in Tacori. At the Sir Lucian Grainge’s Music Is Universal Artist Showcase she won the 4th annual UMG x REVERB Amplifier Award, where she teamed her white gold Tacori Allure Diamond Stud earring with vintage Miu Miu.
Winnie Harlow
At this years Clive Davis Pre-Grammy Gala Winnie Harlow combined Tacori’s RoyalT Champagne Sunset Icon Marquise Ring, which is a one-of-a-kind archive design, crafted in 18k gold and featuring 2.23 carats of dazzling diamonds with a Stéphane Rolland gown.
Charli XCX
‘Rock music’ visionary Charli XCX attended the premiere of her new film, The Moment, at Sundance wearing a timeless Yves Saint Laurent suit silhouette, styled with Allure Diamond drop earrings, and ring stack over her brown leather gloves consisting of the Crescent Eclipse 360° Foundation Ring, the Crescent Eclipse Link Ring and the Crescent Eclipse Bold Dome Ring.
Miley Cyrus
You can buy yourself, but as Miley Cyrus proves, there is always room for a few more diamonds. At the Golden Globes afterparty, the singer wore a black asymmetrical Gucci by Demna dress, combined with the Stilla Medium Hoop Pear Diamond Earrings in 18k White Gold.
Selena Gomez
At The Testament of Ann Lee Special screening and reception, Selena Gomez wore Tacori’s Classic Crescent diamond hoop earrings with alternating marquise and round brilliant stones together with a white gold Allure domed ring to round off the bling.
Sydney Sweeney
Sydney Sweeney shows how to wear diamonds every day. She was spotted at the Dodgers stadium for the World Series in Tacori’s Allure Emerald Diamond Stud Earrings with Dodgers attire.
Jenna Ortega
At the 2025 Academy Museum Gala, Jenna Ortega doubled up on diamonds in Tacori’s Crescent Eclipse and Dahlia collections. She completed the outfit with Tacori’s Crescent Eclipse Small Silver Tapered Hoops, Dahlia Petal Ring in 18k White Gold, Dahlia Double Petal Diamond Pavé Ring in 18k White Gold, and Dahlia Petal Diamond Pavé Ring in 18k White Gold.
Like this? Discover the $4 million diamond jewels used in Sofia Coppola’s Marie Antoinette.
Zara Tindall sparkled in Kiki McDonough earrings at the Royal Ascott 2025.
